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Coca-Cola Accused of Outright Fraud in Marketing of Vitaminwater

Alex Constantine - January 25, 2009

19-Jan-2009 - Soft drink giant Coca-Cola has been accused of making deceptive and unsubstantiated health claims about its Vitaminwater beverages.

The CSPI says Coca-Cola ... claims the drinks reduce the risk of chronic disease and eye disease, promote healthy joints and support immune function, when in fact the 33 grams of sugar in each bottle of Vitaminwater do more to promote obesity, diabetes and other health problems than the vitamins in the drinks do to perform the advertised benefits listed on the bottles. ...

According to the CSPI the VitaminWater labels' claims cross the line and are an outright fraud.

CSPI says VitaminWater contains between 0% to 1% juice, even though the full names of the drinks include "endurance peach mango" and "focus kiwi strawberry" and "xxx blueberry pomegranate acai" - even though they contain no blueberry, pomegranate, or acai juice.

The other juices contain no cranberry, grapefruit, dragon fruit, peach, mango, kiwi, or strawberry juice.


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